Overview

Our project concept is Diesel’s “Urban Forest.” This theme is where cities crumble and nature takes over. Overgrown forests and crumbled cityscapes create a dystopian yet immersive atmosphere, transforming fashion into a survival statement. It's not the end; it's a new beginning. One where Diesel's iconic bold and edgy spirit becomes an SS26 dystopian defiance through distressed denim, and washed out hues. The result is clothing for a generation that doesn’t just survive but reclaims their future. Drawing from WGSN/Future Snoops predictions we created Diesel’s ‘Urban Forest’.